In recent years, I have worked as the Lead Designer at an Atlanta-based studio. To help grow and nurture the design, motion design and creative team, while setting the standard of work.
Rebrands, packaging design, web design, motion graphics, and more...
I’m a passionate designer with several years of experience focused on branding and art direction. Currently living in Atlanta, Georgia where I work at a digital marketing agency as the lead designer. At the agency, I oversee all rebranding projects, packaging design, web design, motion graphics, and more. Due to NDAs, I cannot post everything that I have worked on publicly, but can provide work samples upon specific request. In the meantime, feel free to take a look at some of the personal projects posted.
I have developed labels for all sorts of products that include: supplements, disinfectants, cocktail mixes and condiment companies. I research market trends and create a variety of design concepts that appeals to the correct consumer. The labels I have experience designing are typically shrink, pressure-sensitive, and in-mold labels.
I designed and implemented minor edits using VWO to the CTA buttons' coloring and layout for the #4 team in the country by sales volume in Real Estate. These design edits resulted in increased click-throughs and conversions. A/B testing on your site can reveal interesting behavioral patterns and boost conversion rates with changes as simple as colorful CTAs.
Most of my animations are explainer videos used for conferences, social media, and websites. My style of animation creates engagement in under two minutes to promote the complex products and services. I work independently on all aspects of the animations. From the initial pitch style decks (illustration style and color proposals) and storyboards to the finished product including voiceovers and sound.
I have done many branding projects for clients, including working for an award-winning multinational chemical company. I helped them introduce a new brand into their brand architecture framework. I research your industry and take an in-depth look at your closest competitors to craft a powerful brand position that gives your business a competitive edge.
I have experience creating email campaign using Unbounce and Campaign Monitor for large brands. On Campaign Monitor, I create monthly email campaign automations with the goal of building subscriber lists and generating sales. On Unbounce, I build out landing pages with forms, that in return provide the user with emailed coupons to promotional events.
Working with developers, I design custom websites that are mobile and web-friendly from scratch. If the client is looking for a more economical website build, I can also build websites using no-code or minimal code website builders in a professional manner. I have experience building on Webflow, Squarespace, Wix and Shopify.