The management company has deals with over 500 athletes that want to make it to the big leagues. Their algorithm prospects and offers deals to up-and-coming athletes that are projected to make it to leagues such as the MLB, NFL, and NBA. Starting off as an exclusive baseball management company, the rebrand needed to clearly be able to distinguish between new sports when the time for the NIL (Name, Image, and Likeness) deal would come around. The rebrand uses sporty colors like blue for football, red for baseball, and orange for basketball to accomplish its distinction as an expert management company in all sports.
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